Archive for 'Info Marketing'
The REAL Dope on Your Target Market: It’s In Your Top 40
Posted on Aug. 11, 2008 by Baeth.
My friend, copywriter Lorrie Morgan-Ferrero, calls your ‘target market’ your ‘tarket.’ She suggests describing your tarket as an actual person. Give them a name, age, marital status, hobbies, and so forth. You can create this IDEAL client from the data you have in your office.
Go to your file cabinets or online database and assemble a list of the Top 40 clients you’ve EVER worked with. You can choose them because they paid on time, they were fun to work with, and so on. I chose clients that fulfill these criteria: they pay in advance of services rendered (one of my policies in most instances any way), they trust me and follow through with ACTION on what I recommend, they get BIG results and they refer me other great clients.
Now, using a simple table in Microsoft Word or an Excel spreadsheet, ‘run the numbers.’ Put each person’s name on the left and then a column for every demographic factor you can think of: address, phone, fax, age, income level, marital status, children, pets, hobbies, business focus, clients THEY work with and so on. Come up with as many categories as you can.
Then look for patterns and trends. Average age? Dominant gender or even split? Income average? Careers in common? I work with a lot of women coaches who originally worked in the corporate world with incomes over $100,000 per year. What does your data show?
Then you’ll have to begin testing what this initial, and very SMALL sample, shows you. There may be factors you hadn’t considered until you start marketing regularly to this group. For example, you may find that you attract an inordinate amount of PhDs who majored in philosophy. Good. Speak directly to them in your marketing materials. For example, “Attention All PhD Philosophers Who Want To Make Money Online!” Your ‘Make Money Online’ materials might be suitable for any industry, but the more you niche it to a specific demographic, the better. Dan Kennedy, says, “Demographics are destiny.” You can also buy lists to market to that are demographic specific by going to www.srds.com. This is not an easy task but a necessary one. In fact, you may find that you can create multiple income streams by marketing your products to different industries: Make Money Online For Dentists, For Chiropractors, For Graphic Artists and so on. You may need to tweak the materials for each group, but it can be lucrative overtime. For people just starting out in business, keep it simple and stick with the demographic your Top 40 reveals. Testing this initial sample group will help you refine your market more and more over time.
BONUS TIP: In these turbulent economic times, I encourage you to market to the affluent. 1 in 5 Americans falls into this category. If you market to the 4 out of 5, you’re swimming in the sea with everyone else. The affluent are pretty much ‘recession proof’ and they buy based up the value and experience you can provide to them much more than by price. In fact, according to Mr. Kennedy, only 20 percent of folks buy based upon price any way. Caution: NEVER try to be the low-price leader or you’ll quickly find yourself out of business. Find a reason other than price for people to purchase from you.
For those of you in my Life Purpose Vision At-Home Retreat Program, these questions came in on today’s topic, as well as some other questions on other topics. I will do my best to answer them, but remember that as with most things, the answer is really: “It depends.” Many times, the answer to what you need in your business IS complex, multi-layered and will require your time, money and research data to answer.
Q: If you are your target market, does that imply that every woman will have women as her target market and men will always have men as his target market? (Recognizing, of course, that there will be other
components as well!)
A: I want to clarify this. I’m found of saying that for most solo-entrepreneurs, “You are your target market.” What I mean by this is that you will typically attract people who are interested in what you are interested in (you BETTER BE passionate about your business or no one else will be!). You might be a female business owner who works mostly with men or mostly with women. It’s much more about what you discover on your Top 40 list. I attract spirit-minded women entrepreneurs - women like me, who speak the same language. Whom are you attracting? Are you attracting the right kind of client for what YOU are passionate about sharing with the world? Does anyone care about what you are offering? Probably - but you have to test it. You may think you have the greatest thing since sliced bread but no one is interested in buying it. The key to remember is that your message MUST match with your market. Typically, people who own their own businesses feel a resonance with their market. A fine furniture maker probably wants to attract clients who love fine, hand-made furniture and are willing to pay top dollar for that value and experience. There is a resonance between the business owner and the market.
Please NOTE: Women are an ideal group - but not a ‘target market’ - they actually ARE the market - making 90 plus percent of the consumer purchasing decisions in the U.S. - houses, cars, furniture, etc. While they may not being outlaying the cash for every purchase, they are usually the final vote on what gets purchased. So I recommend marketing to women vs. men if possible.
Your ‘target market’ are the people who most NEED, DESIRE, WANT what you can deliver. The more specific you are about this demographic the better. All that being said, Who are you and what drives you? What
books do YOU read? Car do you drive? Etc. This reveals HUGE data about you and the type of people you will be drawn to - and vice versa. they could be men, women or both but what are the common denominators?
You can reverse engineer the Top 40 sample test on yourself to see what you come up with - be sure to put your name on the list and see how you compare with your clients.
Q. You say that “with few exceptions, your target market is you.” What are the exceptions?
A. Corporations (e.g. Coca Cola), B2B sellers. For the solo-preneur - YOU are the brand. so your target market needs to resonate with YOU. You aren’t your logo or tag line. Who is drawn to you? Birds of a feather.
Q. There’s something I’m still not yet clear on : You say that “with few exceptions, your target market is you.” You answered above. Are you saying that this is not at all revealed in your hands? In other words, the exception would not be found in my hands (i.e.. I should work with Executives in mid-large size corporations), but to do so would simply be a personal preference?
A. In my experience, it typically IS found in the hands. Your Life Purpose narrows things down quite a bit. After your Life Purpose is determined, we review the finger zones to find you niche, your specialty. Then there is action required on your part - for example, what I suggested at the beginning of this email. When we get into this on the live calls, I’ll have more information to answer you. At this point, there isn’t enough information available to answer this. Please bring your hand information and questions to the niche/target market call, which is call #2.
Q. re: Business Niche, you do say you’ll cover Business Niche in greater depth on a call, but I’m confused by this handout. I have no idea how to proceed to determine my business niche.
A. We will be going over this handout on the live call. It was for you to review and begin thinking about. This program is a group program so I’m going to ask you to be patient and trust me on this. Your questions will be answered. You will need the information from your hand analysis session and the live calls to get the most value from the program. I deeply appreciate your enthusiasm!
Q. There are some lines on my fingers that didn’t show up on my hand/ finger prints. Is it best to be guided by my actual fingers vs. the print?
A. Please use BOTH! The hand prints will give your certified hand analyst what she needs in order to provide you with your foundational information to get the most out of this program. That being said, always trust your own judgment. If you see something in your hands that your reader didn’t see or the prints didn’t show, count it. It’s there for a reason. “If it’s in your hands, it’s in your life.”
Q. Why isn’t there a Table of Contents for the CD’s? What’s on each one? Right now I’d like to know more about determining my business niche and would listen to a CD, except I have no idea which one might cover business niche! There’s no Table of Contents in the transcripts either. If I want to learn more about determining Business Niche, I am going to have to spend a great deal of time just to find it before I can begin to learn more.
A. Great question. There are no table of contents intentionally. This program moves sequentially, so the CDs need to be listened to IN ORDER (or the transcripts read in order). It was based upon a live event that I had recorded. In the past, I would sometimes lose people’s interest if they could jump around. In some programs, like my “How To Read Your Own Hands” Program, that works just fine. The Business Niche material is actually a BONUS for the home-study program and will be covered more in-depth on the live calls. It was touched on briefly at the live event. It’s BONUS material, so you’ll need to hang in for the live calls. There’s a method to my madness, so I’m going to ask you to trust me on this one. I may have even suggested on one of the audios to jump around and explore, but ultimately, you’ll get the most out of it by going in sequence so you don’t miss an important step. (That being said, I will take it under consideration for the 2.0 version of this program. You’re probably not the only one who would like more structure. Thanks for the input!)
Q. It took two weeks from the time I bought the course before I received the materials to make hand/finger prints. Since I was most excited about the opportunity to have my hands read, I found that wait frustrating (and I still haven’t heard from your office about scheduling my reading). I wonder, since it is so light weight, if you might better serve your clients by sending that kit out, Priority Mail, immediately following a purchase?
A. Thanks for this question. It was a problem with our fulfillment house. The printing kits were supposed to be included WITH the other program materials, which they told us they had printed up in advance - and then we found out they printed the WRONG home-study program. Then they printed the correct program (RUSH of course!) and FORGOT the printing kits! Their error, but a real delay on our end. We always ship immediately unless there are technical issues beyond our control. Unfortunately, things don’t always go like clock-work, despite repeated correspondence, reminders and coordination with the fulfillment house. I’ve seen this happen with many other reputable online vendors as well. I’ll tell you - it makes me want to tear my hair out when it happens but I had to stay calm. What could we do? This had never happened before… arrggghhhhh…
As for SCHEDULING your session, your prints come to our main office and then are distributed to one of our trained hand analysts. They schedule with you as soon as they receive your prints. We don’t schedule any sessions until the reader has the client’s prints in her possession. If you have not yet been scheduled, please contact Kelly at Kelly@handanalyst.com ASAP and we will expedite this for you.
Thanks for your great questions! Talk to you Wednesday on the first LIVE group coaching call! Bring your questions… even if they are ‘off topic’ I will answer them.
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It Really IS Do or Die! I’m not kidding… but it’s fun, too!
Posted on Aug. 08, 2008 by Baeth.
However, once you make the decision to FEEL the discomfort and DECIDE to live your Life Purpose, no matter what, do or die… only then can you begin to experience what you want. You have to BE the person you want to attract - whether for love, business or friendship. If you have a hole inside, nothing can fill it - not money, not love, not possessions.
What can fill it? Knowing you are a child of the Universe, with a unique Life Purpose that only you can fulfill. If you’re worrying about the bills, your health, your relationships, you have NO FAITH in a source greater than yourself and are probably doomed to the same crap over and over. So go ahead and defend it if you want to… I have compassion for your struggle, but not for your story. Please, I beg of you, if any of what I’m saying resonates with you, stop telling that old story today. Don’t tell one more person your sad tales of woe. No one is interested and you’re only reinforcing the crap you want to release (”crap” is such an all-purpose word!). Stop telling me about how you need to pay the bills, appease your husband or your boss, find a quick fix or some quick cash. It’s the wrong path, the right desire. You are aiming to rid yourself of that which ails you… but it’s pretty impossible to do if that’s all you FOCUS your ATTENTION on. Look where you WANT to go - NOT where you don’t want to go. Drive AROUND the tree!
Yeah, I had one of those days where several people wanted to tell me why they didn’t have what they wanted and then defend it to me. That’s fine… if that’s what you WANT to do… but it’s not - not really, is it? Your EGO has one job - to keep you alive. It will use anything in its power - fear, manipulation, panic attacks - to stop you moving forward.
Good news! Research reveals (see the current brain series on PBS Television) that the brain is more plastic than previously thought. Good thoughts AND bad thoughts, thought repeatedly, over and over, carve channels into the brain. The more you think whatever you think, the more the brain goes to town to make sure you think it even more. So better keep those thoughts clean, eh? People say positive affirmations ‘don’t work’ because they don’t believe them. Of course you don’t believe them… until you’ve said them enough times that you DO believe them. It’s called positive brainwashing. You were brainwashed as a child to trust your senses over your COMMON SENSE - which comes from God, the Divine, Higher Mind, Infinite Intelligence - and now you’d rather believe that money (or whatever) is difficult to obtain rather than believing that we live in an Infinitely Abundant Universe. Do you make the oak tree grow? Think about it…
(And if you think someone didn’t knock me upside the head to see this… think again. I ALWAYS select mentors who call me on my b.s. Otherwise, it’s a snow job in hell…. Ooooh, I’m on fire tonight! Off to dance for an hour or so to let out some of this spicy energy!!!)
I LOVE you. I bless you. The Universe is working with you… always!
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Answers To Your Questions About My Life Purpose Vision At-Home Retreat Study Course Program
Posted on Jul. 13, 2008 by Baeth.
Beth Davis, The Hand Analyst, here.
As many of you know, my Life Purpose Vision At-Home Retreat Study Course Program LAUNCHED this past Thursday.
During this one-time only event, I am going to show you how to create a Life Purpose VISION Plan using my simple 9-step system.
You can LISTEN to the 9 steps here: CLICK HERE to hear the PREVIEW of “The 9 Steps To Get Unstuck and Unleash Your Life Purpose!”
***SOLD OUT***
Due to the immense demand, we are SELLING OUT quickly! There are ONLY 100 spots in this program
and they are being snapped up at record speed! I’ve never seen my clients quite so ambitious and eager about one of my offerings.
Will you grab one of the open spots?
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Go here to claim your spot right away.
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Many of you have sent me questions about the program, so I’ve put together this list of FAQs - “frequently asked questions” - right here:
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Question #1 - What exactly is the Life Purpose Vision At-Home Retreat Study Course Program?
YOU and 99 other spiritually-oriented seekers, coaches, consultants and entrepreneurs will join with me as we walk step-by-step through my simple 9-step program to create a practical Life Purpose VISION PLAN for your business and your life.
Here’s what Kim Schneider, themanifestationmaven.com, Town&Country, MO has to say:
Click HERE to SEE a VIDEO of Kim Schneider, Town & Country, MO, themanifestationmaven.com
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Question #2 - How long does this offer last and when does the program begin?
The product LAUNCH will END at Midnight Pacific Time, Thursday, July 17th. There are ONLY
100 Spots in the program. If YOU claim a spot, you will be able to download most of the program
materials immediately while a HARD-COPY is being shipped to you.
The coaching calls will happen:
August 13 and 20
September 3 and 10
at 5:30 PM Pacific / 8:30 PM Eastern.
If more calls are needed so everyone
feels complete with their Life Purpose Vision
Plan - more calls WILL BE ADDED.
You will do most of the work of the program on the calls with me walking you through step-by-step - so you’ll be sure that this program doesn’t sit on your shelf collecting dust. However, if you have to miss a call,
the calls will be recorded so you can listen in later.
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Question #3 - I’ve bought other programs and never finished or used them. How will this program be different?
If YOU show up to the live calls and get first in line with your questions (it’s amazing how many people ‘think’ they’ll listen later and then don’t) - you’ll usually get private coaching with me if you just SHOW UP.
You can also submit questions to me that will be answered by me personally after EACH call.
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Question #4 - What is the ACTUAL process if I join the program?
After you invest in the program, be sure to DOWNLOAD all the PDFs and print out the thank you page info.
Then READ through the materials to get a general sense of the program and to get psyched for the calls!
Then, when YOUR HARD COPY ARRIVES, you will SEND IN your hand prints so you can schedule your BONUS half-hour hand analysis session. This info is KEY to getting the MOST out of the program.
After you’ve sent in your hand prints, begin LISTENING to the CDs.
On the LIVE group coaching calls, I’m going to walk you through the program. You’ll do most of your planning work ON the calls.
(But don’t worry if you MISS a call, you can listen later to the recordings!)
Found HER NICHE: Jennifer Bloome, anjionline.com, Eagen, MN
CLICK HERE to SEE a VIDEO of Jennifer Bloome, anjionline.com, Eagen, MN
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Question #5 - What are the BONUSES if I join your program?
* a LIVE, half-hour hand analysis session
with one of my hand-picked hand analysts
(trained by me - and the same people I go
to for guidance when I need it!)
* 4 LIVE, group coaching calls to
walk you step-by-step through the program
(more calls will be added if necessary)
* Your ‘Specific Business Niche’ worksheet
that you can download right away
* Your Specific ‘Target Market’ worksheet
that you can download right away
* downloads of the program materials -
including the EXACT same binder the attendees of the
SOLD OUT live event received and the transcripts
of ALL the audios.
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Question #6 - Is there F.R.E.E. Shipping?
Yes, if you live in the United States.
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Question #7 - Why should I choose your program over someone else’s?
You will not find this information ANYWHERE else. It is custom-tailored to you and your unique Life Purpose Vision.
YES, you have a specific, unique Life Purpose that has the power to inform your love life, your health and your business - and so much more!
I am also known as the networking queen and will spotlight your success and experience in the program
on my blog if you so choose.
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Question #8 - What else is in the program?
When you receive the HARD COPY shipped to your door, you’ll receive the Life Purpose Vision At-Home Retreat Study Course Program workbook, 10 AUDIO CDs of the live event recorded in crystal-clear digital,
and the CD transcripts. You’ll also be able to make hand prints so we can read YOUR hands before the program calls begin.
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Question #9 - Is there a guarantee?
Yes! If you are not totally delighted with this program, you have 90 days to return it, no hassles, no questions asked for a FULL refund.
What have you got to lose?
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Go here now for all the details.
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Let me show you a way to live that honors who you really are. You will leave this program with a concrete, step-by-step plan for your Life Purpose VISION.
Click here for all the details.
Don’t miss out on this! This information radically changed my life and has the power to do the same for you!
And here’s a VIDEO testimony from Chantal Gaines, webtoolsdiva.com, Los Angeles, CA.
CLICK HERE TO SEE A VIDEO of Chantal Gaines and her success!
to your Life Purpose - it’s in YOUR hands, literally!
Beth Davis
The Hand Analyst, Inc.
HandAnalyst.com
P.S. After completing my Life Purpose Vision At-Home Retreat Study Course Program, you will never again doubt who you REALLY are or why you are on the planet. You will know what you came here to accomplish and HOW to do it. What is that worth to you? Don’t look at the *price* - look at this as an investment in your entire life. If you’re saying you *can’t afford it* then you really can’t miss out on this program.
Wouldn’t it be nice to never have to say those words again???
P.P.S. Why would you NOT do this? You’ve got nothing to lose. There is a 90-day, money-back guarantee for just trying the program - so there is NO RISK. Will you say “YES” to your Life Purpose?
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Baeth Davis, "The Hand Analyst", is a professional hand analyst specializing in non-predictive palmistry. She helps female entrepreneurs, small business owners and women experiencing major life transitions to discover the calling...
