Okay, confession. I’m a fan of Dr. Doreen Virtue’s goddess card deck. I pull one each morning and set it on my desk for inspiration. At our January Miraval retreat, I pulled the “delegation” card. I continued to pull that card for three straight months. I couldn’t figure out what it meant.
I thought I was getting good at delegating. I was asking my business manager, Cindy, to weigh in on joint venture (JV) requests, marketing plans and copy writing. The business had a database manager, three web guys, and an event management company as well as several other important vendors on the payroll.
But I was still swimming in unfinished business – literally. Then Cindy said to me one day, “Baeth, don’t take this the wrong way, but I think you’re holding onto those things because:
a) you feel you “should” do them;
b) you actually “want” to do some of them;
c) you’re afraid of your ‘next level’ and are keeping yourself stuck with non-priority
tasks (Ouch! So true!).
It was all of the above. I had had enough. I took drastic measures – I took a hike.
A three- and a half-hour monster hike through brambles, poison sumac and oak trees. For most of the hike, my inner voice said, go right, go left, follow the sun, crawl (yes, crawl!), rest, cry, smile, bask, wait, go, give thanks. At one point, I laid face down in the dirt and realized it was actually enjoyable. I finally found my way to a large rock overhang and sat down to observe the incredible view. I could see my neighbor’s house in the canyon below and the ridge of hills blocking out the sound of the 101 Freeway in the distance. It was warm and still. Not another human being in sight.
The sun’s angle told me it was time to head home. After losing the trail and battling the branches and dead rot to no avail, my inner voice said, “Slide.” Really? Yes. On my ass, under the tree branches that crossed over at just two feet above the ground thanks to the abundant rain fall this winter, all the way to the bottom of the hill.
I heard someone playing a drum. A woman washing something in the stream. I called, “Just your neighbor incoming.” I managed to stand
on the collapsing mud and skid into the stream, butt covered in dirt, leaves in my hair, big grin on my face.
And then I met Emilie and Mark. Also recently from Tucson to the canyon. As I talked to them, it dawned on me that they could be my personal
assistants. I asked them if they had a need for any work. They were open. They were hired. They are amazing – thorough, kind, honest, hard-working, creative, innovative, special.
And here’s when the light flooded into my brain… and I understood the “delegate” card. I realized that my intense interaction with
the trees led me straight to the support I needed. If I hadn’t LISTENED to my intuition and slid down a muddy hill, I may have never met these two wonderful souls who have helped make my life easier.
And since they are doing all the house stuff, Kevin can now book all my travel, which has freed up Cindy to do more of her genius in the marketing department. And incredibly, we now have a team meeting each week to go over who is doing what.
I am continually stunned by what is accomplished by doing the following:
1. Asking for help
2. Giving people autonomy (no micromanaging)
3. Asking for input and suggestions from the team
4. Offering acknowledgment and recognition for a job well done
5. Correcting errors with a low-key approach
6. Celebrating small victories with parties, dinners out and spa vouchers, not to mention
bonuses and commissions
7. Most importantly, when I come across a task, ANY task, I now ask myself: WHO is best
suited to do this? And then I give it to them. This leaves me space to create.
Now, if you’re just starting a business, you may not have the resources to leverage this much – yet. My recommendations? Start with a bookkeeper and a personal assistant for at least 5 to 10 hours a month. See if it’s easy or hard to give stuff to them to do. Just notice if you ‘can’t find anything’ for them to do.
How to actually delegate?
Write out the task instructions along with the desired outcome. Give to appropriate team member. Briefly discuss the job and the expectations. Set the person free to do their job. If it doesn’t go as you hoped, chances are you didn’t explain clearly. (Or the person really isn’t right for the job, in which case you assign them elsewhere or fire them. Yes, fire them. You serve no one by employing people too long because of your own need to be liked.) Remember to stay calm.
Yes, it takes work up front to train people. But if you don’t, you’ll be doing everything yourself for the rest of your life.
When I have space to create, I can give more of my gifts to more people, which means more profits, which means I can help even more people. And isn’t that why you started your business in the first place? To help people and be rewarded for the work you do? I thought so.
Now, go delegate!




